I simply don’t understand the commotion over the chicken sandwich at Popeye’s and all of the competiting brands that stood up to compete in the marketing stunt. Well, it’s actually just that. A marketing stunt.
Is Popeye’s chicken sandwich the best out there? No. Of course, it isn’t. But there is no such thing as bad press. So it was an impressive stunt by all of the participating companies who got together to raise their daily sales with.
